CELEBRATING 100 YEARS
WITH BELLE TIRE

Learn how you can contribute to our journey.

THE STORY SO FAR

Belle Tire was established in 1922 with the belief that customer satisfaction must always be the bottom line. This year we celebrate 100 years in business, the extraordinary team that got us here and the team that will carry us into the next 100 years.

As a family owned company with over 130 retail locations and over 2,000 employees in Michigan, Indiana, Illinois and Ohio, we give our neighbors peace of mind and trust that we will get them back on the road fast and affordably. Belle Tire provides tire and automotive services including shocks and struts, oil changes, brakes, batteries, auto glass and more with an in-store experience that far exceeds a traditional garage.

THE LEGACY CONTINUES

As we celebrate our 100th year, we hold fast to the same rock solid and unchanging values that got us here and guide us still. All thanks to the amazing people who live, breathe, and put them to work every single day throughout our company. We know it will be folks like the ones we’re proud to have under our roof that will carry Belle Tire this year and into the next 100. Today we look proudly at the road that brought us here and boldly at the road ahead.